Focus and Scope
Vanguard: Journal of Contemporary Business Insight is an academic journal that focuses on the development, analysis, and dissemination of knowledge in the field of contemporary business and management. The journal provides a scholarly platform for researchers, academics, practitioners, and policymakers to publish high-quality research that contributes to the understanding of modern business practices, management strategies, and the evolving global economic landscape.
The journal emphasizes research that offers theoretical contributions, empirical findings, practical implications, and policy insights related to contemporary business issues, particularly those emerging from digital transformation, innovation, and global economic changes.
Focus
The primary focus of the journal is on contemporary developments and strategic insights in business and management studies, particularly research that addresses current challenges, innovations, and transformations within organizations and industries.
Scope
The scope of Vanguard: Journal of Contemporary Business Insight includes, but is not limited to, the following areas:
- Strategic Management
- Entrepreneurship and Startup Development
- Digital Marketing and Consumer Behavior
- Finance, Investment, and Financial Technology (FinTech)
- Human Resource Management and Talent Development
- Innovation Management and Business Technology
- Digital Economy and E-Business
- Organizational Behavior and Leadership
- Corporate Governance and Business Ethics
- Business Sustainability and Green Business
- Business Analytics and Data-Driven Decision Making
- Transformation of Business in the Era of Industry 4.0 and Society 5.0
The journal welcomes original research articles, conceptual papers, and literature reviews that contribute to advancing knowledge and providing practical insights for businesses, organizations, and policymakers in the contemporary global economy.
